14th Nov 08, Day 1 of 3

Ok, I was slightly late but did not miss anything, fortunately.

The first speaker was Mike Koenigs.  Now this is a guy who works with Anthony Robbins on video marketing.  That says a lot about his prowess in this area.

“How to Get Rich Online Driving Unlimited Free Traffic to Any Web Site or Business Quickly, Easily & Inexpensively with Web Video”

1. Traffic = $$$

This is clichéd but it’s the plain truth – you need traffic to generate $$ online.

2. Mike’s Content Creation Recipe – The 10 x 10 x 4 Formula

More on this later.

3. Why Video Works So Well

• 15 billion videos watched in the US every month
• 52% of all web traffic is video
• 200 million views per month for online video in the US
• Shows up quickly in search engines

This points highlight why video marketing is increasingly important to internet marketers.  Since we’re always trying to bring in more traffic and improve our search engine rankings, this is an area that people can tap on.

4. How I Made a Fortune Online (and you can too with Access)

Mike was sharing here that what separates you (and your products/services) and the universe of prospects is the media and distribution.

You and Your Prospects

What it means for you is this – you have something to offer, and there are always people who want/need what you can offer.  Question is, how do you reach out to these people?

5. The Marketing Funnel

The marketing funnel is a way of looking at your marketing efforts.

The Marketing Funnel

The funnel is shaped wider at the top and get narrower towards the bottom.  Basically, at the top of your marketing funnel will be the items that you are able to provide for free to your customers.  A free ebook, audio book, report, etc.  Something that will let your prospect slide further down the funnel, which allows him/her to see if he has further needs/wants to be fulfilled.

There are two objectives of offering a freebie :

1. To collect info from a potential customer.
2. To make them familiar with you or your product, which makes them more comfortable with buying from you.

Note that this is not meant to be manipulative – the basic premise is that you truly have a good product that can provide real value to your target market.

As it is with the concept of a funnel, many will enter at the top but few will slide all the way to the bottom (no sexual connotations!).  The ones who reach the bottom are your high value customers.  The range of products that you offer along the funnel ensures that you cater to as many people as possible who are interested in your product, but with varying degrees.

6. The Secret to Getting Media Distribution & Attention (Know-How)

So now we know that we need to get our traffic in.  How do we do that?

• Video Sites (www.youtube.com, www.metacafe.com, etc.)
• Social Bookmarking (www.digg.com, www.stumbleupon.com, etc.)
• Social Networks (www.facebook.com, www.myspace.com, etc.)
• Blogs
• Podcasts

Search engines look at all the above.  By building a myriad of links and backlinks, you open the floodgates for massive traffic.  The only thing is, you’ll need quite a fair bit of work to do so

This is what Mike Koenigs TrafficGeyser (no affiliate link) does for you automatically.

7. Podcast Content

Podcasts can also be used to distribute content which will boost your traffic.  You could distribute teleseminars, webinars, interviews, training, etc.

8. The Content “Value Chain”

• SPAM-Vertising
• Advertising
• Marketing
• Education
• Edutainment
• Entertainment
• “Family” – Insider, Partner, Friend, Confidant

It is important to know the value that you’re providing to your target market.  The list above shows at what level you can engage your audience.

9. So, What Does It Take to Win?

1. Get Inside A Customer’s Head (To solve a problem/goal/question)
2. Show A Solution With Video
3. Provide Proof It Works
4. Make An Offer
5. Call To Action

10. The 10 x 10 x 4 Formula

How do you move a prospect from ignorance to a qualified prospect, then a buyer? And you going from a salesman to an authority, a trusted advisor and a friend?

You have to prepare yourself to be able to answer what they want to know, as well as what they don’t know they should know.

Simply put, you need to have these :

• 10 Frequently Asked Questions
• 10 Questions They Should Ask

Mike also says this “Rich people do simple things (that work) over and over again.”.

And 4 simple things you need to do – to prepare 4 videos :

• After your 20 questions, include a “To Get More, Go Here” video
• “Sign up to get all 20 videos”
• “Thank You For Signing Up” Video
• “Buy My Stuff” Video

11. What It WIll Do For You

When you follow Mike’s 10 x 10 x 4 Formula, it

• Gets you MASSIVE Immediate Exposure & Distribution (20 x 70 sites x 4 submissions = 5,600 outbound objects minimum)
• Builds Your List with Lead Pages
• Establishes YOU As a credible Expert & Authority, Educates, Informs, Entertains and Builds Rapport with your prospective audience so they feel a sense of connection with you and buy your stuff.

The only issue is the manual labor involved in all these, which is why Mike Koenig came up with the TrafficGeyser system.

To know about Mike Koenigs and TrafficGeyser, visit their respective websites at www.mikekoenigs.com and www.trafficgeyser.com.

Next up : Stephen Pierce.